Pricing Your Home To Sell

In order to expect top dollar for your home:

• your home must be in a good location
• your home must be in good condition
• your should be willing to provide favorable terms to the buyer

A home will sell:

• in a poor location if it priced right
• if it is in poor condition if it is priced right
• if the seller does not provide favorable buyer terms if it is priced right

Common Pricing Objections

• Another agent said it was worth more
• Our home is nicer than those houses
• People can always make an offer
• We can always lower our price
• We have to get that much out of home
• My neighbor was able to get his price
• We paid more than that for our home

Effects of Overpricing

• Reduces the number of showings from sales agents
• Reduces advertising response
• Loses interested buyers
• Eliminates offers
• Helps sell the competition
• Extends market time
• Can cause appraisal problems